Increasing consumer trust and support for the food supply chain and for food companies

Co-creating initiatives to increase consumer trust in food

UN Food Systems Summit 2021

We are partnering with the UN Food Systems Summit 2021 to build a global food system that benefits all. Explore how EIT Food is supporting the UNFSS.

EIT FoodScienceClass

The EIT FoodScienceClass aims to bring students closer to food systems by helping them understand the role of food production and technology in food safety and security.

Citizen Participation Forum

Developing trust in the food chain to encourage people to eat more healthily and sustainably. Read the report below on key insights, needs and recommendations from consumers about building trust in the food chain.

EIT Food Journalism Awards

With the aim of disseminating good habits and healthy initiatives to society, generate collaborative relationships with the media and value the objectives for which EIT was created, EIT Food organises a Journalism Award in Agrifood Innovation and Sustainability at national level.

Proof of Concept Societal Impact

Proofs of concepts help to determine whether an idea, a specific concept or approach when turned into reality would bring societal impact as envisioned.

EIT Cross-KIC contributes to New European Bauhaus (NEB) Initiative from the European Commission

EIT Food Community will be part of projects that address urban food challenges and include local governance

Nutriboot for Business: Back to the Office Challenge

Back to the Office with Nutriboot: Challenge yourself and make a difference for vulnerable school children

Integrating Precision Farming into Computer Games

Communicating the benefits of precision farming

Smart Tags for Improving Consumer Interaction in Food Value Chain

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry.

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims

Improving communication of food health claims

FoodUnfolded®

A community creating the future of food together

EIT Food TrustTracker®

Research has shown that consumers do not understand or trust in the food industry. This is thought to be driven by the gap between what consumers want and what the food industry provides.

The #AnnualFoodAgenda

The #AnnualFoodAgenda encourages consumers to think about the food they eat, increasing their knowledge of the entire value chain, and linking healthy diets to an active and healthy lifestyle, as well as to a healthier planet.

The V-PLACE – Enabling consumer choice in Vegan or Vegetarian Food Products

The demand for vegan and vegetarian food products including alternatives to meat, milk, or eggs, has expanded considerably during recent years in Europe.

The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series 2020

Creative infotaining is the future of knowledge transfer and co-creation among young generations.

Social Media Campaign - Zero Plastic Hero

The Zero Plastic Hero campaign was organised on Facebook over the course of a month to inform and inspire consumers about plastic waste. We shared tips on reducing plastic waste, introduced consumers to sustainable products and collaborated with ambassadors that are experts on the topic.

Hapje Tapje: Kitchen of the Future

Hapje Tapje is a consumer event and a culinary feast in the city of Leuven. Every year, EIT Food presents innovative ideas, drinks and foods to the general public.

The Future of Protein & the Protein of the Future in Europe

Based on an increasing global demand for protein and that the resulting pressure on traditional animal sources is nowadays considered unsustainable, there is an urgent need of new sustainable protein alternatives with a high nutritional quality, safe and with technological functionalities that satisfy the consumer needs and expectations.

Citizen Science to build consumer trust in the food system

Increasing consumer trust in the food system inspiring citizens to become change agents as amateur scientists.

How the corona crisis affects consumer behaviour and consumer demand for food products and services

The project will provide information on how the corona crisis will lead to changes in consumer behaviour.

Cook Clever: a gamified solution to tackle household food waste habits

Households contribute to 53% of total food waste produced.

EATrends & food fashion week

EATrends and food fashion week is raising awareness of the key trends that are shaping food innovation today, and empowering people to influence the way they eat.

Games of Food

Games of Food is increasing public awareness around balanced nutrition and a healthy lifestyle through the use of Escape games.

Consumer attitudes towards healthier processed meat products

This project tests the acceptability of novel healthy processed meat products incorporating plant-based ingredients among European consumers.

EIT Food Ambassadors Programme: Influencer marketing for EIT Food

FoodAmbassadors is a project that aims to engage food and health Influencers in order to co-create science-based content for their community.

‘SEE & EAT’: Communicating the benefits of visual familiarity as a strategy for introducing healthy foods into children’s diets 2020

Healthy eating in childhood tracks into adulthood, so promoting dietary variety should begin early.

The EIT Food School Network: Integrating solutions to improve eating habits and reduce food wastage 2020

The “EIT Food School Network” third year activities are focused on the organisation of four stakeholder workshops (school staff, key organisations involved in regulating schools, academics and policy makers). Due to the current circumstances, these may be virtual. The aim of these workshops is to communicate results of the past two years of research conducted as part of the EIT Food School Network project and involve stakeholders in co-creation of activities and ideas going forward.

Towards a smarter shopping list

The aim of the project will be to develop an interactive platform for families with children from different countries where they will have the opportunity to receive information and advice about how to improve their food habits and choices .