The agri-food sector is in need of new technologies, new processes, new automation and innovative products that meet consumer needs and helps create a healthier, innovative and more sustainable food system. The Seedbed programme is a game-changing customer discovery programme that is well placed to address this agenda. Through the recruitment of high-quality-tech-based teams and the provision of structured training, mentorship and up to €10k funding over a period of 6 months, research teams and aspiring entrapreneurs and intrapreneurs, will test the market directly with 100+ potential customers, stakeholders and end-users and develop a technological solution that customers are willing to pay for. At the end of this journey, the teams pitch their idea to a panel of industry experts, receiving constructive feedback and an opportunity to receive follow-on funding and support from EIT Food to help bring the product to market.
This approach has been proved to de risk the chance of commercial failure and allow the idea to reach a point where it can attract further investment. Most importantly, our teams finish with a validated business model primed for attracting follow-on support and investment that will help take their proposition closer to market, not to mention continued access and opportunities within EIT Food. The programme is unique in that it is set to capture innovation at the earliest possible stage!