The project engages consumers, encouraging them to think about the food they eat and involves the entire value chain. An agenda of interactive events will be co-developed by the activity partners, deploying dissemination activities in different European regions to achieve broad resonance and topic coverage aligned to EIT Food’s objectives. These interactive events will inspire large numbers of people to dive into food topics, and will target the general public, with particular focus on the younger population, food producers and food stakeholders. The agenda includes a variety of activities such as interactive exhibitions, scientific cafes and hands-on activity marquees. Activities are designed to inspire debate and to foster dialogue between experts and consumers, using dynamics of co-creation to encourage exchange among academia, industry, producers and consumers in every-day environments. For broader impact and engagement, some events are programed in singular locations in the UK and Spain.