FoodMaestro is an award-winning digital platform that helps consumers answer, “Can I Eat This?”.
FoodMaestro enriches existing packaged good information with health and nutrition data. This allows those with personalized dietary needs to instantly determine if a product is suitable for them and helps to discover new products. Our data platform powers the Foodmaestro, Coeliac UK Gluten Free Checker, and FODMAP by FM apps as well as Sainsbury’s and Asda’s online grocery dietary filters.
On average, 60% of suitable products are excluded from retail filters. FoodMaestro helps consumers find those products quickly and easily through our mobile app and retail integrations.
Competences & Capabilities
Main areas of specialization and technological expertise are:
- Mobile apps for food allergies, clinical dietary guidance, and research
- Consumer packaged goods extended attributes via APIs for e-commerce solutions
- Health & wellness strategies for retailers
- Product search result optimization and retailer range analysis comparative to consumer demand
Partner in the following EIT Food projects
Consumers often neither understand nor trust health claims on food packages, and so are not able to use them to make informed personal nutrition choices