Colruyt Group
Colruyt Group

Colruyt Group is a retail group active in the distribution of food and non-food products throughout Belgium, France and Luxembourg. Other activities include fuel distribution, digital printing solutions and document management, and green energy production. Colruyt Group has its own production facilities for meat processing, bread production, cheese cutting, wine bottling and coffee roasting. All companies and supporting activities of Colruyt Group have one common identity and culture, summarised in our mission statement: creating sustainable added value together, through value-driven craftsmanship in retail.

Main areas of specialization and technological expertise are:

  • Food quality and food safety
  • Retail logistics and transport
  • Food and its environmental footprint
  • Food and health
  • Innovative food products
  • Efficient and sustainable processes
  • Market research (trend watching, consumer needs and wants, motivational research, concept testing, product testing)
  • Digital consumer oriented solutions
  • Data quality
  • Personalised food solutions (personalisation)
  • New ways of shopping (online / offline)
Colruyt Group

Colruyt Group, Edingensesteenweg 196, 1500 Halle, Belgium

http://www.colruytgroup.com

Contact

Veerle Poppe veerle.poppe@colruytgroup.com

Partner in the following EIT Food projects

Colruyt Group
Innovation

GLAD - Green Last Mile Delivery: a more sustainable way for food home delivery tailored to consumer needs

The objective of the GLAD activity (Green last mile delivery) is to develop both a strategy and a platform that helps making the last mile in food e-commerce at the same time sustainable and adapted to consumer needs while taking into account the economic reality

Colruyt Group
Public Engagement

SEE & EAT: Communicating the benefits of visual familiarity as a strategy for introducing healthy foods into children’s diets

Children’s food preferences depend on food familiarity and liking, which research shows can be increased by boosting foods’ visual familiarity before children taste them (for instance by looking at picture books), as well as providing them with repeated opportunities to taste new foods

Colruyt Group
Regional Innovation Scheme

EIT Food Regional Innovation Scheme (RIS)

It also encompasses a portfolio of instruments dedicated to beneficiaries from EIT RIS countries and intended to stimulate their innovative and entrepreneurial potential and to promote their international exposure

Colruyt Group
Innovation

SmartFoodLogging (SFL)

SFL will develop a platform where health coaches and consumers come together to motivate user reaching their goal

Colruyt Group
Innovation

EIT Food Digital Marketplace for Side Streams

The following intermediate steps are required

Colruyt Group
Innovation

Better for the environment, better for my health

The objective of the ‘Better for the environment, better for your health’ solution is to raise the consumer’s understanding of the impact of food production and consumption on the environment and link this with their dietary patterns

Colruyt Group
Innovation

The development of organic supply chains that drive fair, transparent and healthy options for the consumer

On a global basis the amount of fraud occurring in the organic supply system is growing rapidly and issues are appearing on a weekly basis

Colruyt Group
Public Engagement

EATrends & food fashion week

Events will take place in Spain and Belgium during 2019, engaging members of the public in food trends and innovations, enabling them to have a leading role and become real influencers