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BeYou   health   coach   is   helping   consumers   in   the   pursuit of complete wellness through the creation of mobile apps and AI driven health & wellness solutions.

  • Personalised nutrition: over two million integrated recipes allowing personalised meal plans.
  • Coaching  &  food  literacy:  improving  consumers  habits,   empowering   them   to   make   informed   choices and providing health tips.
  • Gamification   &   user   engagement:   making   the   journey    towards    wellness    rewarding,    social    and   fun   through   smart   reward   algorithms   or   partnerships with discounts vouchers.

Competences & Capabilities

Main    areas    of    specialisation    and    technological    expertise are:

  • Design thinking and co-creation
  • Bridge between scientists and consumers
  • Mobile app development
  • Qualitative studies
  • Fitness exercises database
  • User testing
  • Digital Marketing
  • Data quality
  • New ways of shopping (online / offline)
  • Rewards & perks

Discover  our  3  mobile  apps  in  the  health  &  fitness  field: BeYou, Golden Steps and Nutrify market place.


Calle Rec Comtal 13, 1.1, 08003 Barcelona, Spain


Abir-Jean Mehawej
+34 674 884 223

Partner in the following EIT Food projects


SmartFoodLogging (SFL)

SFL will develop a platform where health coaches and consumers come together to motivate user reaching their goal


Health SnaP

The idea is based on integration of ingredient and instant food manufacturing technologies combined with smart user-interface to support individual choices

Public Engagement

Citizen Science to build consumer trust in the food system

Food safety is one of several equally important factors for Europeans when buying food, and citizens have a high level of awareness of food safety topics



Legumes such as peas and beans are rich in protein and can thus replace animal proteins in human diet


Summer school on new product development for the food industry 2020

Overview of EIT Food Summer School on New Product Development EIT Food Summer School on New Product Development brings together 40 participants from different backgrounds and countries, who will come together to gain knowledge of the tools, techniques, and methodologies used in the process of new product development in the food industry