Barilla, born in 1877 as a small bread and pasta shop in the centre of Parma, is today the world’s pasta leader. For four generations, Barilla was guided by passion and values that have inspired what is today’s only way of doing business: Good for You, Good for the Planet.
Its competitive position is the result of a long-term vision based on an industrial logic, that has allowed it to grow steadily and surely in time and earned it the reputation of a company capable of managing reference supply chains: from the field to the plate, from the raw material to the point of sale. Managing these processes involves the continuous and proactive monitoring of supply chains, with strategies aimed at achieving results that focus on people well-being and on the protection of the environment.
Competences & Capabilities
Barilla is leader in the markets for pasta worldwide, for ready-made sauces in Europe, for bakery products in Italy and for crisp breads in Scandinavia. Barilla creates products for everyday consumption, pursuing excellence in taste and paying constant attention to nutritional balance. Barilla’s turnover is generated in the area of the Italian first course (pasta and ready-made sauces) and bakery products (biscuits, bakery products, cakes, snacks, soft breads, crispbreads, and cereals).
The Group employs over 8000 people and owns 30 production sites. Barilla owns 13 brands. Every year its factories produce 1.7 million tons of products, under the brands of Barilla, Mulino Bianco, Voiello, Pavesi, Gran cereale, Pan di Stelle, Wasa, Harry’s (France and Russia), Academia Barilla, Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico).