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Agrimetrics is the first of four Agri-Tech Centres at the centre of the Government’s Agricultural Innovation Strategy. We operate the sector’s first Marketplace for agrifood data. Through our Marketplace, data owners can share and monetise their data in a safe and equitable way, and data consumers can find and access the sets of data they need easily and affordably. 

Competences & Capabilities

Our Data Marketplace enables users to:

  • Find and access the data they need.
  • Monetise their data.
  • Manage and share their data using a private Data Marketplace.
  • Link their datasets more easily and enrich these with external data. 
  • Accelerate application development.

In addition, our team of data scientists and developers help organisations extract value from their data. This includes data modelling, consultancy and solution development.


Lawes Open Innovation Centre, Rothamsted Research, Harpenden AL5 2JQ, United Kingdom


Anisa Aubin, Customer Delivery Manager
+44 1582 938 888

Partner in the following EIT Food projects


Quality Information Services and Dietary Advice for Personalized Nutrition in Europe

The work includes: Programming the platform functionality with additional services (apps, diagnostics) with external business partners; Proof of principle trial in two countries using an innovative App (eNutri) to deliver personalized food recommendations to consumers; Implementing the full organisational and operational structure of Quisper including Scientific Advisory Board; Active engagement of partners, suppliers and end-users


BLINK: BeefLink - Traceability within the beef value chain using rapid DNA fingerprinting

Food fraud is in many aspects an appealing activity because the profit margins of this activity can be quite large but the risk of being caught is lower than in other criminal activities due to the low priory of police and judicial authorities