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Agrimetrics is the first of four Agri-Tech Centres at the centre  of  the  Government’s  Agricultural  Innovation  Strategy.    We  operate  the  sector’s  first  Marketplace  for   agrifood   data.   Through   our   Marketplace,   data   owners  can  share  and  monetise  their  data  in  a  safe  and  equitable  way,  and  data  consumers  can  find  and  access  the  sets  of  data  they  need  easily  and  affordably. 

Competences & Capabilities

Our Data Marketplace enables users to:

  • Find and access the data they need.
  • Monetise their data.
  • Manage and share their data using a private Data Marketplace.
  • Link  their  datasets  more  easily  and  enrich  these  with external data.
  • Accelerate application development.

In addition, our team of data scientists and developers help organisations extract value from their data. This includes  data  modelling,  consultancy  and  solution  development.


Lawes Open Innovation Centre, Rothamsted Research, Harpenden AL5 2JQ, United Kingdom


Anisa Aubin Customer Delivery Manager
+44 1582 938 888

Partner in the following EIT Food projects


Quality Information Services and Dietary Advice for Personalized Nutrition in Europe

The work includes: Programming the platform functionality with additional services (apps, diagnostics) with external business partners; Proof of principle trial in two countries using an innovative App (eNutri) to deliver personalized food recommendations to consumers; Implementing the full organisational and operational structure of Quisper including Scientific Advisory Board; Active engagement of partners, suppliers and end-users


BLINK: BeefLink - Traceability within the beef value chain using rapid DNA fingerprinting

Food fraud is in many aspects an appealing activity because the profit margins of this activity can be quite large but the risk of being caught is lower than in other criminal activities due to the low priory of police and judicial authorities