Agrimetrics is accelerating growth in the agritech sector, working across the agrifood industry to advance the development, adoption and exploitation of big data, enabling decision makers to make more informed choices on the safety, quality, security and sustainability of the products they grow, source and sell.  

Agrimetrics was founded by four academic institutes: Rothamsted Research, University of Reading, National Institute of Agricultural Botany (NIAB) and Scotland’s Rural College (SRUC).

Competences & Capabilities

Born out of the UK Government’s Strategy for Agricultural Technologies, Agrimetrics is a trusted, secure, independent and not-forprofit Centre with expertise and capabilities in data science, smart analytics, bioinformatics, translational research and knowledge exchange in crops, livestock, food and sustainability.

Agrimetrics specializes in:

  • Data aggregation and integration
  • Data analytics and modelling
  • Data mapping
  • Bespoke technical architecture design
    (e.g. tools and dashboards)
  • Best practice guidelines

Lawes Open Innovation Centre, Rothamsted Research, Harpenden AL5 2JQ, United Kingdom


Caroline Hallam-Baker

Partner in the following EIT Food projects


Quality Information Services and Dietary Advice for Personalized Nutrition in Europe

The work includes: Programming the platform functionality with additional services (apps, diagnostics) with external business partners; Proof of principle trial in two countries using an innovative App (eNutri) to deliver personalized food recommendations to consumers; Implementing the full organisational and operational structure of Quisper including Scientific Advisory Board; Active engagement of partners, suppliers and end-users