EIT Food Partner
Our data platform transforms existing CPG data into a series of attributes for which can be used by a search algorithms to enable smart search as defined by GS1 standards. These attributes enable a number of new services around nutrition & health, ranging from personalised product discovery to filtering based on medical condition. The platform is tracking new data points from user intention to behavioural aspects. All CPG product data is enhanced through the addition of product health characteristics which creates new reference points to understand product reformulation or activation points.