Startups Expression of Interest - RIS Straight2Market

EIT Food is looking for startups, scale-ups and small or medium size organizations participate in EIT Food “RIS Straight to Market (RIS S2M)” programme.

The RIS Straight to Market is coordinated by EIT Food South and seeks connect retailers with small and medium-sized companies, startups and scale-ups, to bring to mainstream markets and supermarkets food products that are new or highly improved at a nutritional/sustainable level (see definition below).

The goal of the programme is to address EU policy priorities through R&I, and increasing the number of consumers using products developed with the support of EIT Food to personalize or change diet in line with relevant Food-Based Dietary Guidelines for Europe, by bringing to mainstream markets and supermarkets food products that are new or highly improved at a nutritional/sustainable level, in alignment with EIT Food’s Impact Framework regarding new food products

Each selected start-up will work with one retailer to market their new or highly improved food product. A consortium established by one retailer and one start-up will be named “Project” in the below text. Each Project is expected to test and launch in the market at least 1 new food product.

Each startup will receive a maximum net funding of 30.000 EUR to cover the eligible costs of the project.

The strong market-oriented aim of this call will be combined with the engagement with consumers, through co-creation workshops in which their needs and expectations are heard, and feedback on product is given to validate the added value in terms of nutritional improvement for consumers.