RFP - Citizen Participation Forum and Trust Report contribution 2021
EIT Food is tendering for a proposal for an online qualitative study (‘Citizen Participation Forum’ mentioned below as CPF) which would provide rich data and insights into what drives consumers to trust or mistrust the food chain and the food system. The study will lead to recommendations for actions to be taken to improve trust and to create a more trusted food system as part of a report.
This study is a follow up on our yearly quantitative TrustTracker® survey (www.eitfood.eu/trusttracker). Investigating some of the results and trends found in the survey will be part of the qualitative study. EIT Food will provide these results. Previous year’s qualitative study results (focus groups) will also be provided to enable the awarded agency to make sure the new online methodology will generate additional, complementary, and rich data.
EIT Food puts the consumer at the centre of its activities and wants to mobilise consumers as change agents in the food chain transformation process. To contribute towards this goal, the proposing agency is encouraged to include co-creation as part of the methodology. The study should include participants from these countries: Belgium, Czech Republic, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Netherlands, Poland, Spain, United Kingdom, Turkey, Greece, Romania, Portugal and Switzerland.
Following the CPF report, a comparative/complementarity analyses of results of both the TrustTracker®, the CPF and the EIT Food Grand Challenge on Trust will be done, and conclusions will be merged into the Trust Report 2021.