Request for Proposals for the Citizen Participation Forum
EIT Food is tendering for a proposal for an online qualitative study
which would provide rich data and insights into what drives consumers to trust
or mistrust the food chain and the food system and which would lead to
recommendations for actions to be taken to improve trust and to create a more
trusted food system.
This study is a follow up on our yearly quantitative TrustTracker®
survey (www.eitfood.eu/trusttracker). Investigating some of the results and
trends found in the survey will be part of the qualitative study. EIT Food will
provide these results. Previous year’s qualitative study results (focus groups)
will also be provided to enable the awarded agency to make sure the new online
methodology will generate additional, complementary and richer data.
EIT Food puts the consumer at the centre of its activities and wants to
mobilise consumers as change agents in the food chain transformation process.
To contribute towards this goal, the proposing agency is encouraged to include
co-creation as part of the methodology.
The study should include participants from these countries: UK, Germany,
France, Poland, Spain, Belgium, Italy, The Netherlands, Denmark,
Finland, Ireland, Israel and Iceland.
Representative cross-European qualitative online study
to investigate consumer trust in the food chain.
Specifically we are looking for an agency with extensive experience in qualitative work in the food sphere to:
- Conceptualise an online study design which will give rich Europe wide data around what drives consumer trust and consumer motivation towards food choices.
- To run the qualitative study.
- To analyse and interpret the results and generate recommendations towards actions which can be taken by the food industry and policy makers to engender more trust.
- Conceptualisation and methodology development (the quote should include some initial ideas)
- Study execution
- Data analysis
- Study report with recommendations for actions to be taken by industry and policy makers
Timing and planning
Timing is very tight as the study would need to be carried out before the end of this year. Hence, once an agency has been selected and a contract signed, the work needs to commence immediately.
For full RFP detail please see attachment.