Request for Contributors – Consumer Engagement Labs and Citizen Events
EIT Food Public Engagement launched a request for contributors to select leaders of our Consumer Engagement Labs and Citizen Events initiative.
This Request for Contributors is now closed to applicants that did not submit an Expression of Interest by the set deadline.
The deadline to submit the Expression of Interest (EoI) was 30 November 2021. The submission of the EoI is a mandatory step before submitting a full application. The deadline to submit a full application is 1 February 2022.
Consumer Engagement Labs
Consumer Engagement Labs are pre-competitive co-creation sessions based on an innovative defined methodology. The labs should engage groups of consumers, who jointly go through an interactive process of ideation to develop concepts of new products/services that better address their preferences and health challenges. This should be enabled by an interactive lab format, creativity-stimulating techniques, and opportunities to redesign food products without the need to master specialist vocabulary or possess detailed knowledge concerning ingredients or manufacturing processes.
Through this request, EIT Food is looking for an Activity Leader to build on the current Consumer Engagement Labs (RIS) and present a methodology to run the labs and (a timeline for) the implementation of 3 to 6 labs in 2022 including a plan for selecting partners/external parties and countries to implement the labs and a budget. The methodology should be in line with the specific requirements set out in the guidance (e.g. concerning the target audience).
Citizen events are outreach events aiming to overcome the current lack of consumer trust in the food system. These events should offer consumers the opportunity to interact with different stakeholders in the value chain, from researchers to manufacturers, boosting dialogue, engaging consumers through testing or lively interactions, and empowering them to become agents of change. Consumers are generally passive recipients of food-related information via online and offline media, and are hence very susceptible to misinformation. This has undermined consumer trust in food. Outreach events will provide consumers with balanced, science-based information to make informed choices and counteract non-contrasted information from media or social media. This in turn could lead to increased consumer trust and changes in some behaviours around food. Events will address the general public.
Through this request, EIT Food is calling for an Activity Leader to present a methodology to:
· select and run the events in collaboration with FoodUnfolded® and other partners ;
· (a timeline for the) implementation of at least 20 events in 2022 including a plan for selecting partners/external parties and countries of implementation and a budget.
The methodology should be in line with the specific requirements set out in the guidance (e.g. concerning the target audience).