Open call for retailers – RIS Straight2Market

EIT Food is looking for retailers participate in EIT Food “RIS Straight to Market (RIS S2M)” programme.

The RIS Straight to Market is coordinated by EIT Food South and seeks connect retailers with small and medium-sized companies, startups and scale-ups, to bring to mainstream markets and supermarkets food products that are new or highly improved at a nutritional/sustainable level.

The goal of the programme is to address EU policy priorities through R&I, and increasing the number of consumers using products developed with the support of EIT Food to personalise or change diet in line with relevant Food-Based Dietary Guidelines for Europe, by bringing to mainstream markets and supermarkets food products that are new or highly improved at a nutritional/sustainable level, in alignment with EIT Food’s Impact Framework regarding new food products

Each selected retailer will be able to work with a maximum of 4 European startups. A consortium established by one retailer and one start-up will be named “Project” hereinafter. Each Project is expected to test and launch in the market at least 1 new food product.

Each retailer will receive a net funding of 70% of total eligible costs, up to a maximum net funding of 180.000 EUR for period 2023–2025.

The strong market-oriented aim of this call will be combined with the engagement with consumers, through co-creation workshops in which their needs and expectations are heard, and feedback on product is given to validate the added value in terms of nutritional improvement for consumers and/or enhanced environmental sustainability.

Projects collaborating with organisations from Academia (Universities, Research Centres, etc.) will be positively assessed.