Digital Media Lead

FoodUnfolded® is looking for a Digital Media Lead to join our diverse and growing team! We are seeking a Digital Media Lead to be responsible for and support FoodUnfolded’s social media channels and websites.

FoodUnfolded® is a multimedia platform created to connect people with the origins and future of their food. We create credible, non-partisan, and accessible content that encourages our audience to think critically about the food system and their relationships with food. We build bridges between consumers, academics, experts, and policymakers through our collaborations. This community is the backbone of our mission, and we implement a wide range of content formats to engage our community and share information in an accessible, thought-provoking way.

Methodology/Organization of work:

The ideal candidate is self-managing, works well collaboratively, is able to deliver on deadlines, has good social media and website management skills, is knowledgeable about SEO, web and social media statistics and shares FoodUnfolded’s commitment, vision and goals.

Responsibilities will include working with the FoodUnfolded® editorial team, external agencies, partners and collaborators. The position is remote, but FoodUnfolded’s primary audience focus is in Europe and most meetings are held in Europe or virtually.

The Digital Media Lead should have:

• Excellent communication skills with diverse audiences, both verbal and written;

• Experience as a social media lead or digital media lead, or a similar position is required (+4 years);

• Experience in creating social media strategies;

• Knowledge of best practices for social media platforms such as YouTube, Instagram, LinkedIn, TikTok, Reddit, Facebook, etc;

• A degree in Communication, Multimedia, Marketing, Digital marketing, or equivalent domain;

• Strong planning and multitasking skills;

• A ‘can do’ attitude, a strong sense of ownership and is able to deliver results;

• A team player, self-organised, proactive, and service-oriented;

• Being able to work around tight deadlines;

• The ability to learn and adapt quickly;

• Experience working in cross-cultural environments;

• Proficiency with MS Office;

• Affinity with food, agriculture, and sustainability is a plus.

Work Scope:

As our Digital Media Lead, you will:

• Create a strategy for growing FoodUnfolded® via social media and our websites;

• Liaise and collaborate with FoodUnfolded® area offices to discuss and align strategies, and/or opportunities available in those areas;

• Liaise with current social media agency for handover (interim till June 30th, 2023);

• Responsible for social media content calendar (up-to-date and on track);

• Liaise with the Head of Content and Lead Editor to create social media campaigns and content from FoodUnfolded® articles + multimedia;

• Copywriting and liaising with design/visual team to create visuals/graphics.

• Update social media content across all channels.

• Community management and engagement on existing social media channels (Instagram and YouTube) and future channels

• Execute social media collaborations to fit FoodUnfolded® style + guidelines.

• Develop a strategy for the expansion of relevant social media channels (e.g., Reddit, TikTok, etc.);

• Responsible for posting, monitoring, analysing and statistic reporting from campaigns (currently work of social media agency);

• Define KPIs for Social media campaigns, track statistics + impact, and ensure we’re on track to meet KPIs;

• Monitor SEO and web traffic metrics with SEO agency to grow our website audience;

• Liaise with website developer for website maintenance and development;

• Establish relationships or possible collaborations with social media influencers to develop a strong network;

• Keep an eye on customer expectations according to past social media activity and social media trends;

• Overall tech support where needed.

Timing: 4 days a week

Contract Type: Long-term contract position (freelance), yearly extensions

Check the Request for Proposal for more details.

Are you interested? Please read the RfP document for more details. And apply via the ‘register here’ button.