We want to have one overview brochure that present our entire offering. That objective of the document is to be used for internal stakeholders and external potential learners/particpants for all Education Programmes.
Objective is both awareness, on who we are, where we stand for, what is our value proposition, what do we offer, as well as lead generation (applications) for the different Education Programmes.
Externally we are targetting 4 different audiences, Students, Consumers, Professionals and Organisations.
The entire brochure must be in attractive copywriting, tone of voice and design that is inspiring for this mix of audiences. For both design and copywriting EIT, EIT Food and EIT Food Education specific Branding Guidelines must be respected. Brochure will in first instance be used in digital format but must also be set-up for potential printing.