Call for proposals - Integrated Communication Strategy & Business Development Communication portfolio
EIT Food is looking for an experienced consultant/agency to support the development of our Integrated Communication Strategy (part A) and Business Development of our Communication portfolio (part B).
About EIT Food
EIT Food is Europe’s leading food innovation initiative, working to make the food system more sustainable, healthy and trusted. The initiative is made up of a consortium of key industry players, startups, research centres and universities from across Europe. It is one of eight Knowledge Innovation Communities (KICs) established by the European Institute for Innovation & Technology (EIT), an independent EU body set up in 2008 to drive innovation and entrepreneurship across Europe.
The vision of EIT Food is a world where everybody can access and enjoy sustainable, safe and healthy food, with trust and fairness from farm to fork. Its mission is to transform how food is produced and valued by European society, solving the biggest innovation challenges through trusted industry, education and research partners working with informed and engaged citizens.
About the call
EIT Food is looking for an experienced consultant/agency to support the development of our Integrated Communication Strategy (part A) and Business Development of our Communication portfolio (part B). Proposers can send in a proposal for part A, part B, or both part A and B of this request.
PART A: Integrated Communication Strategy
The communication team in EIT Food consists of 4 functions/sub-teams:
• Public Affairs
• Public Engagement
• Brand & Content
Each communication sub-area has a strategy or plan 2022 drafted. After our initial years of setting up the communication teams and work each sub team is now working in full swing, attaining the KPIs set. EIT Food wants to merge the individual plans into one overarching Integrated Communication Strategy, with truly shared priorities.
The selected party will be working with the senior communication team in anchoring a solid base for cross-functional cooperation, decision-making and priority-setting for the way forward and drafting the overarching 3-year integrated communication strategy.
To be delivered latest July 6th 2022.
PART B: Business Development Communication portfolio
Over the past 5 years EIT Food has developed a strong portfolio of programmes/projects/activities under the umbrella of Communication (Public Engagement, Public Affairs, Events and Brand & Content). Moving forward we want to generate income from selected activities and services.
EIT Food is requesting for support in establishing a financial income plan from its Communication portfolio, working with the senior communication team. Activities include, a.o communication portfolio review to identify activities/services with the highest chance of success, and financial roadmap (3-5 years). Minimum of two selected activities/services worked out into business model (a.o. opp & market, go to market strategy, value proposition) .
To be delivered latest October 14th 2022.