Begoña Pérez Villarreal, EIT Food South Director, participated on the 15th May in a round table titled “The Supermarket of the Future” with Yves Rey, Former Chairman Global Food Safety-Initiative – GFSI, Vittorio Zambrini, from Granarolo, Gabriele Tubertini, COOP Italia, and Chinchih Chen, from the Oxford Martin School.
During this discussion, a special emphasis was given to how to improve the experience of the user while shopping, whether online or in the supermarket. Participants had the chance to debate about how supermarkets will be able to benefit from new technologies. As stated by Pérez Villarreal, “the future user will demand more “natural” and less ingredients and more sustainable products; and Foodtech can as well influence the way we consume and purchase, for instance, vending machines with personalised choices linked to nutritional apps”. Furthermore, other aspects such as the attention to less-waste supermarkets or how to facilitate consumers’ choices were also considered during this round table.