The call for consortia is organised for the following countries: Bulgaria, Croatia, Czech Republic, Romania, Slovenia.
Consumer Engagement Labs are pre-competitive co-creation sessions carried out by a relatively coherent group of consumers (senior consumers) focused on the development of new product concepts. Scientists, companies and senior consumers work together to propose new food products, which subsequently are introduced to the market by the local companies. In 2020, due to COVID-19 restrictions, the sessions are conducted online.
In the first half of 2020, similar sessions were successfully carried out in Estonia, Greece, Hungary, Italy, Latvia and Slovakia, and in 2019, the Labs were organised in Lithuania, Poland, Portugal and Spain. Selected consortia will receive ready-to-use methodology, tools and training to carry out the local sessions, provided by University of Warsaw as project coordinator. Companies-consortium members will benefit from new product proposals put forward by consumers and be able to turn selected concepts into products, introduced to the market thanks to the support offered by EIT Food.
Application deadline: 11 September 2020, 3 pm CET.
Further details about EIT Food RIS Consumer Engagement Labs are also available here.