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Building a business model to enhance consumer trust and influence decision making using a sustainability transparency labelling system

Building a business model to enhance consumer trust and influence decision making using a sustainability transparency labelling system

The proposal is centred on an EIT-Food Communications platform on sustainability and transparency, a communication system co-created with  consumers with a central focus on increasing consumer trust in the food chain that helps consumers make better food choices that are  sustainable and at the same time demonstrating industry’s commitment for better transparent communication. We are proposing that a labelling system such as the front-of-pack nutrition wheel  could offer an opportunity for the transparency information relating to sustainability indicators to be displayed on food packaging to aid communication with the consumer.

Partners

The following partners are involved in the project

QUEEN’S UNIVERSITY OF BELFAST
UNIVERSITY OF HOHENHEIM
VTT
Danone Research
UNIVERSITY OF READING
SODEXO
Aarhus University

Project Lead

Moira Dean
Institution

Queen's University Belfast

Contact details

moira.dean@qub.ac.uk

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