Distorted nutritional habits are contributing to a health crisis, with the World Health Organisation reporting that over 50% of European citizens are overweight, and this is set to rise. However, there are so many choices when it comes to food, that it’s hard to know what’s best for you and how to eat healthily. The information on labels is so wide-ranging, it can be difficult to understand, and the media-reported advice on what is good for you always seems to be changing. It’s a case of information overload.
Our innovation activities are enabling individuals to make informed and affordable personalised nutrition choices through direct engagement, high quality and trusted product concepts, informative packaging, and e-communication innovations. These include:
- Developing tools which enable consumers to make better nutritional choices by personalising consumer interfaces, support platforms, and novel monitoring devices as well as providing educational programmes and nutrition coaching.
- Creating products with superior nutritional composition by reducing the amount of unhealthy ingredients, and developing new products and processes which include more healthy nutrients.
- Providing convenient individualisation at the point of consumption by enabling consumers to meet their nutritional needs through highly modular and convenient food concepts (restaurants, food services and home kitchen).
