Inclusive and trusted food system

Inclusive and trusted food system

We are building an inclusive and trusted food system by working to increase consumer trust. This involves promoting an appreciation of the value of food, as well as addressing and overcoming concerns regarding authenticity, food contamination and safety by combining co-creation activities with clear consumer engagement.

There is low consumer trust in our food industry, and consumers are not engaged despite demands for greater transparency and responsibility from the sector. Because the food supply chain is fragmented, people are often disconnected from how food is made, therefore reliable information about safety, quality, integrity, sustainability and traceability would help to increase consumer awareness. 

Our innovation activities actively involve consumers as responsible co-creators. For instance, improving transparency by creating a toolkit to measure consumer trust in different aspects of the food chain, by using a combination of technologies to pre-detect risks and surveying 1,500 consumers on their attitude to trust. 

We are demonstrating how technology and innovation in food are good for consumers by bringing together the latest and best technologies which enable us to make food safer and more transparent. For example, by improving the tracking and tracing of food products, and building portable devices to assess the freshness, nutritional value and identity of fish.

Current projects

Health SnaP
Innovation

Health SnaP

The purpose of this activity is to support healthy eating by developing a new food manufacturing technology and B2C business concept for at-site customised production of healthy snacks. The...

Pressure for healthier and more natural fat-based foods (underPRESSURE)
Innovation

Pressure for healthier and more natural fat-based foods (underPRESSURE)

Consumers are increasingly demanding healthier products to fulfil their personalised nutrition needs and more natural foods (clean label) in which they can put their trust. Both are nowadays key and...

NMR-based MetabolomIcs foR orgAniC miLk authEntication (NMR-MIRACLE)
Innovation

NMR-based MetabolomIcs foR orgAniC miLk authEntication (NMR-MIRACLE)

This project will develop an analytical service to authenticate organic milk and enhance transparency throughout the dairy supply chain. This responds to an increasing consumer demand for strong commitment of...

Improving trust on fish chain: Rapid and portable monitoring tools for a better control of whitefish
Innovation

Improving trust on fish chain: Rapid and portable monitoring tools for a better control of whitefish

Fish is a healthy nutritional food. The increasing global market demand coupled with fish-food scandals, has generated a high level of safety concerns around fish consumption. This project provides three...

Food Fortress for raw materials and ingredients in Europe – Gaining Consumer trust through transparency
Innovation

Food Fortress for raw materials and ingredients in Europe – Gaining Consumer trust through transparency

This project aims at gaining consumer trust through improving the transparency of the supply chain using rapid-reactive and proactive risk management using a combination of technologies such as predictive...

Quality Information Services and Dietary Advice for Personalized Nutrition in Europe
Innovation

Quality Information Services and Dietary Advice for Personalized Nutrition in Europe

To further develop and test a digital platform as a supporting basis for creating and delivering personalised nutrition (PN) services in Europe via a non-profit organisation with payable services/memberships...

Our other Innovation programmes

Healthier nutrition

Healthier nutrition

Our innovation activities are helping to reduce the prevalence and diet-related risk of developing metabolic diseases through personalised nutrition services, including non-invasive tools, online information services and novel technologies, enabling people to make healthier decisions.

Connected and transparent system

Connected and transparent system

We are increasing the connectivity and transparency of the food system to improve the safety, real-time traceability, quality and sustainability of ingredients benefitting both the consumer and industry.

Circular Bioeconomy

Circular Bioeconomy

We are developing multidisciplinary approaches to encourage a circular Bioeconomy mindset, which reuses biproducts and waste, and increases the environmental sustainability of our food system.