The food supply chain is fragmented. The lack of co-operation between players hinders the search for new solutions and the creation of a consensus on the direction to take. People are disconnected from how food is made, and the journey food has taken to reach our plate is often unclear due to a lack of transparency. We need a better connected and more transparent food system.
We are working toward a fully digitalised and connected food system. This will be achieved by advancing digital technologies and increasing engagement between the industry and consumers, as we believe that consumers must be actively engaged in this transformation process.
Our innovation activities are:
- Building a fully integrated digital supply network by creating a demand-driven manufacturing and delivery network, as well as reducing the complexity and improving the efficiency of the supply chain to save resources and reduce waste.
- Improving food system transparency and integrity by developing tools and digital solutions which provide information about authenticity, freshness, shelf-life, ingredients, environmental impact and nutritional content.