The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
Towards a smarter shopping list

Towards a smarter shopping list

The aim of the project will be to develop an interactive platform for families with children from different countries where they will have the opportunity to receive information and advice about how to improve their food habits and choices .

The platform will also give users the ability to interact with the online-content, receive expert-based recommendations and access educational resources about food and nutrition in order it enhance their food literacy.  The present platform will also be of interest for stakeholders from the food sector (i.e. food retailers), as it will offer tools to gain relevant insights into consumer behaviour and preferences. The platform will allow data collection and analysis for the development of predictive models that facilitate decision making, encourage healthy life-styles, quantify consumer trust, and help to focus education campaigns  towards healthy food choices.

Partners

The following partners are involved in the project

AZTI
AI TALENTUM
UNIVERSITY OF HELSINKI
Grupo AN S.Coop

Project Lead

Elena Santa Cruz
Institution

AZTI

Contact details

esantacruz@azti.es

Related projects

FoodUnfolded®
Public Engagement

FoodUnfolded®

The platform aims to engage with citizens through entertaining and educational content, and by connecting citizens with food experts from both academia and industry to accurately clarify misperceptions or questions....

The V-PLACE – Enabling consumer choice in Vegan or Vegetarian Food Products
Public Engagement

The V-PLACE – Enabling consumer choice in Vegan or Vegetarian Food Products

For many consumers wanting to replace products of animal origin partly or completely, the search for the right information including the avoidance of nutritional deficits is a challenge. Integrated into...

Don’t be a food waster
Public Engagement

Don’t be a food waster

The social awareness campaign ‘Don’t be a food waster’ wants to make all audiences proud to say ‘I am not a food waster’ with...

Related articles

RisingFoodStars gains traction: 20 scaleups joining the unique network Consumer Behaviour

RisingFoodStars gains traction: 20 scaleups joining the unique network

21 July 2020

Twenty high-impact agtech and foodtech early scaleups have been selected to join EIT Food’s RisingFoodStars Association, a pan-European network that provides its members with tailored support and mentoring....

How can we improve food system resilience for good? Consumer Behaviour

How can we improve food system resilience for good?

31 July 2020

COVID-19 has exposed the fragility of a global agrifood system that many of us have come to take for granted. Cracks that existed all along ....