The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
Focus on Farmers

Focus on Farmers

Agricultural technologies and innovations offer significant opportunities to improve the efficiency and effectiveness of farm businesses, through optimised yields, reduced environmental impact and increased profitability.

However, farmer adoption of these technologies is often limited and therefore the benefits are not realised. This project builds on the 2018 EIT Food Educating for Technology Take-off (ETTO) project. The 2019 project will include the unique recruitment of farmer champions and technology ambassadors (including stakeholders giving consultancy to farmers) who will be trained in relevant aspects of technology and then they will become the trainer. Alongside world-leading industry and academic institutes, the farmer champions and technology ambassadors will develop engagement activities where they will be responsible for encouraging the wider farming community in the UK/Ireland, Germany and Italy.

Partners

The following partners are involved in the project

ABP
AIA
JOHN DEERE
QUEEN’S UNIVERSITY OF BELFAST
UNIVERSITY OF TORINO
UNIVERSITY OF READING
UNIVERSITY OF HOHENHEIM

Project Lead

Gillian Rose
Institution

University of Reading

Contact details

g.rose@reading.ac.uk

Related projects

Summer School on “Entrepreneurship for food product and innovation”: An entrepreneurial perspective on Climate Friendly Convenient Food
Education

Summer School on “Entrepreneurship for food product and innovation”: An entrepreneurial perspective on Climate Friendly Convenient Food

APPLICATIONS OPEN FROM MONDAY 6th APRIL -  TO JUNE 30 Do you want to develop a business idea together with other brilliant minds and qualified mentors from the industry? EIT...

Professional Development Advanced
Education

Professional Development Advanced

EIT Food's Professional Development Framework - Advanced aims to provide a key resource for the food sector by creating an integrated approach to develop a skilled, innovative workforce. This...

EIT Food Venturing School
Education

EIT Food Venturing School

30 students from many study backgrounds and many countries will come together to use their scientific expertise to come up with new concepts and products that will lead to sustainable utilisation...

Related articles

RisingFoodStars gains traction: 20 scaleups joining the unique network Consumer Behaviour

RisingFoodStars gains traction: 20 scaleups joining the unique network

21 July 2020

Twenty high-impact agtech and foodtech early scaleups have been selected to join EIT Food’s RisingFoodStars Association, a pan-European network that provides its members with tailored support and mentoring....

How can we improve food system resilience for good? Consumer Behaviour

How can we improve food system resilience for good?

31 July 2020

COVID-19 has exposed the fragility of a global agrifood system that many of us have come to take for granted. Cracks that existed all along ....