Durk Bosma
Head of Thought Leadership Future of Food Institute, Founder of Future of Food
Klaus G Grunert
Professor of Marketing, Aarhus University
Alternative proteins are often overlooked in EU biotech policy, despite their potential. Public acceptance is key and without it, food biotech policies risk falling flat.
This session from the EIT Food Consumer Observatory presents the latest research on how European citizens view biotechnology in food, their concerns, and how to address them. Using a mix of qualitative, quantitative, and co-creative tools, we’ll show how citizen involvement can lead to smarter policymaking and more effective communication. Join us to explore practical ways to put consumers at the heart of biotech policy.
Head of Thought Leadership Future of Food Institute, Founder of Future of Food
Professor of Marketing, Aarhus University