Transparency is a hot topic, but what does it mean for consumers, and how can businesses act on it?
This dynamic session introduces The Transparency Project, a new initiative from EIT Food’s Innovation Business Unit and the Consumer Observatory. It connects pioneering SMEs with real-world consumer insights to shape more effective innovations and communication strategies.
We’ll present brand-new insights from our latest European consumer study, reveal early learnings from participating startups, and broaden the discussion with perspectives from corporates and policymakers. The session will also officially launch the Consumer Observatory’s Transparency Report.
Head of Marketing, zenGate
Co-Founder, zenGate
Country Co-Director, ProVeg International
Future of Food Institute, Researcher