Get Engaged: An overview of EIT Food initiatives empowering women in agrifood entrepreneurship across Europe.
Tuba Gökcan is a corporate innovation leader at Anadolu Efes, driving entrepreneurship and venture-clienting programs that connect start-ups with corporate challenges in the food and beverage sector. She built Turkey’s benchmark model for corporate–startup collaboration, leading spin-offs, pilots, and new business models. Through initiatives like Brewfuture and as the first corporate partner of EIT Food’s EWA programme, she empowers start-ups and women entrepreneurs to scale. Recognized with innovation awards, Tuba is passionate about turning collaborations into tangible impact and building bridges across the European food innovation ecosystem.