Start here: Introduction
Before diving into the different branding topics, we would like to explain the importance of and rationale behind our branding guidelines.
Why Branding Matters
A brand identity is the consistent, integrated vision on how a brand should be identified and perceived by its stakeholders. Common branding elements are logos, fonts, key messages, etc. When those elements follow the direction set by the brand identity’s vision, they together can lead to the desired brand image, ultimately helping our stakeholders to differentiate EIT Food from the competition.
Therefore, we ask you to follow the brand guidelines where relevant so we can build and maintain EIT Food’s core identity, improving food together as a community.
The EIT Brand
The European Institute of Innovation & Technology (EIT) is the owner of the EIT brand and sub brands such as EIT Food. Therefore, EIT Food must align with the EIT brand guidelines across all communication activities, channels and tools e.g. prints, merchandise, social media and website.
- If you want to create a sub brand, formal approval from EIT Food is compulsory.
- More information can be found in the EIT Community Brand Book and Web Design Guidelines.
Funding & Communication Activities
As outlined in article 17 of the GA (Grant Agreement), any communication activity related to the specific actions as well as any infrastructure, equipment and major results funded by the specific grants must:
- display the EIT Food logo as adopted by the EIT;
- display the EU emblem;
- follow the brand guidelines outlined in the EIT Community Brand Book.
Next to respecting the brand guidelines, stakeholders must promote the specific action and its results by providing targeted information to multiple audiences in a strategic and effective manner. Not adhering to these guidelines might negatively affect competitive funding.
Thirdly, before engaging in a communication activity expected to have a major media impact, EIT Food Communication must be informed at least 2 weeks beforehand. A major possible media impact is defined as a press release to journalists, TV or Radio airtime or any publication in a newspaper.
Contact us about a possible major media impact
If you have any brand guidelines-related questions, do not hesitate to contact us!
EIT Food branding basics
In the following chapter, you will discover how to correctly use the EIT Food logo and EU emblem in your communication activities.
How to use the EIT Food & EU logo
Use the full colour version of the EIT Food logo whenever and wherever possible. The full colour logo is one of the most visible parts of our identity.
- The EIT Food logo must always be accompanied by the EU flag and sentence acknowledging EU support.
- The width of the EU flag must be the same width as the outer EIT circles, as shown below.
- The EU logo must be displayed at least as prominently and visibly as the EIT Food logo and other logos.
- Both logos must be visible at first glance e.g. on the front cover of publications, in the header of a website, at the top of a newsletter. More detailed guidelines can be found in each section.
Transition to Horizon Europe
With the transition to Horizon Europe, changes also came into effect regarding our brand guidelines. Going forwards, all EIT Food-funded activities should always use the EU emblem accompanied by the text “Co-funded by the European Union” in conjunction with the EIT Food logo.
New EIT Food logo (Horizon Europe)
Old EIT Food logo (H2020)
There is one exception; activities that are solely funded by the EIT and European Union should use the “Funded” version of the EU logo. This includes EIT’s Higher Education Initiative (HEI) and joint EIT Community activities such as Cross-KIC.
A minimum size has been established to ensure that the EIT Food & EU logo are reproduced correctly at small sizes, clearly legible and provide strong identification.
The logo must never be used smaller than the indicated sizes:
- For printed applications (e.g. offset printing), the height should not be less than 14mm.
- For websites, the height should not be smaller than 36 pixels.
- When using techniques of low quality (e.g. screen-printing), use the logo at a larger size.
Alternative versions of the logos
The full colour EIT Food & EU logos are the preferred version on all materials and communications. Alternative versions of the logos should only be used when full colour cannot be applied e.g. in case of contrasting issues (a dark blue background).
Regional Innovation Scheme
The EIT has decided to discontinue the EIT RIS logo. When communicating about Regional Innovation Scheme (RIS), the EIT Food logo must be used. Do not forget to accompany it with the EU logo.