The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series 2020

The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series 2020

Creative Infotaining is the future of knowledge transfer and co-creation among the younger generations (Millennials, iGeneration).  

The FutureKitchen Series, launched on FoodUnfolded in 2019, sets out in 2020 to further encourage and inspire a food system connection, increased consumer trust, and greater interest in food careers. New, exciting immersive content will encourage learning, co-creation and co-dialogue, questions and curiosity, and sharing through a blend of infotaining (virtual reality (VR), video, and animation content on food sustainability, the food journey from farm/marine to fork, eating healthy and cooking, and food sector innovation. In 2020, the series will not only communicate and educate through content involving future kitchen devices (3D food printing, personalized baking systems) but will incorporate other RisingFoodStars (RFSs), with emphasis on heath and nutrition, robotics, personalized diets/ metabolomics, food mindfulness, alternative foods and proteins (plants, algae, and insects) and food processing. The series aims to provide an immersive, fun, consumer connection to food, technologies, food waste, careers and entrepreneurship. The series will provide for an unforgettable experience, in which knowledge is retained and applied to gain consumer trust, and co-created change with academia, start-ups, and industry partners to create a honest, impactful, holistic food story.

Partners

The following partners are involved in the project

Matís
University of Cambridge
UNIVERSIDAD AUTÓNOMA DE MADRID
DOEHLER
NATURAL MACHINES
NapiFeryn BioTech
EUFIC
Essento
Vaxa
Alberts
RisingFoodStars

Project Lead

H. Petty
Institution

Matis

Contact details

holly@matis.is

Related projects

How the corona crisis affects consumer behaviour and consumer demand for food products and services
Public Engagement

How the corona crisis affects consumer behaviour and consumer demand for food products and services

The project will provide information on how the corona crisis will lead to changes in consumer behaviour, on the extent to which these changes are expected to be enduring beyond...

EIT Food Ambassadors Programme: Influencer marketing for EIT Food
Public Engagement

EIT Food Ambassadors Programme: Influencer marketing for EIT Food

Launching a new sustainable product doesn’t necessarily create new consumer eating habits. So, how do we encourage uptake of new products, technologies, or ideas? In an era where...

The Future of Protein & the Protein of the Future in Europe
Public Engagement

The Future of Protein & the Protein of the Future in Europe

This project will bring together key stakeholders in Europe (from academia, industry, safety authorities, policy makers and consumers) to debate about the protein challenge...

Related articles

Food4Health is Calling for Expressions of Interest for the 2021 tasks Food Safety & Quality

Food4Health is Calling for Expressions of Interest for the 2021 tasks

08 September 2020

Food4Health, a collaboration between EIT Health and EIT Food, was established to help bring innovations for healthy eating to the market. Food4Health is launching the 3rd call....

Creating a Sustainable Food System Part 1: Bracing for the journey ahead Consumer Behaviour

Creating a Sustainable Food System Part 1: Bracing for the journey ahead

06 August 2020

More than ever, there is a growing awareness of the impact of food poverty, unequal access to nutritious food, and the vital role that delivery, factory and retail workers play....