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The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series 2020

The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series 2020

Creative Infotaining is the future of knowledge transfer and co-creation among the younger generations (Millennials, iGeneration).  

The FutureKitchen Series, launched on FoodUnfolded in 2019, sets out in 2020 to further encourage and inspire a food system connection, increased consumer trust, and greater interest in food careers. New, exciting immersive content will encourage learning, co-creation and co-dialogue, questions and curiosity, and sharing through a blend of infotaining (virtual reality (VR), video, and animation content on food sustainability, the food journey from farm/marine to fork, eating healthy and cooking, and food sector innovation. In 2020, the series will not only communicate and educate through content involving future kitchen devices (3D food printing, personalized baking systems) but will incorporate other RisingFoodStars (RFSs), with emphasis on heath and nutrition, robotics, personalized diets/ metabolomics, food mindfulness, alternative foods and proteins (plants, algae, and insects) and food processing. The series aims to provide an immersive, fun, consumer connection to food, technologies, food waste, careers and entrepreneurship. The series will provide for an unforgettable experience, in which knowledge is retained and applied to gain consumer trust, and co-created change with academia, start-ups, and industry partners to create a honest, impactful, holistic food story.

Partners

The following partners are involved in the project

MATIS
UNIVERSITY OF CAMBRIDGE
UNIVERSIDAD AUTÓNOMA DE MADRID
DOEHLER
NATURAL MACHINES
NapiFeryn BioTech
EUFIC
Essento
Algaennovation
Alberts
RisingFoodStars

Project Lead

H. Petty
Institution

Matis

Contact details

holly@matis.is

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