The FutureKitchen Series, launched on FoodUnfolded in 2019, sets out in 2020 to further encourage and inspire a food system connection, increased consumer trust, and greater interest in food careers. New, exciting immersive content will encourage learning, co-creation and co-dialogue, questions and curiosity, and sharing through a blend of infotaining (virtual reality (VR), video, and animation content on food sustainability, the food journey from farm/marine to fork, eating healthy and cooking, and food sector innovation. In 2020, the series will not only communicate and educate through content involving future kitchen devices (3D food printing, personalized baking systems) but will incorporate other RisingFoodStars (RFSs), with emphasis on heath and nutrition, robotics, personalized diets/ metabolomics, food mindfulness, alternative foods and proteins (plants, algae, and insects) and food processing. The series aims to provide an immersive, fun, consumer connection to food, technologies, food waste, careers and entrepreneurship. The series will provide for an unforgettable experience, in which knowledge is retained and applied to gain consumer trust, and co-created change with academia, start-ups, and industry partners to create a honest, impactful, holistic food story.
The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series 2020
Creative Infotaining is the future of knowledge transfer and co-creation among the younger generations (Millennials, iGeneration).
The Trust Tracker(R) is a scientifically-grounded large-scale tool to attempt to measure this trust and marks an important first step in building consumer trust in the food sector.
The results of the first year of this activity revealed that this is because most EU-approved health claims are expressed in language that is often not accessible to consumers. Moreover,...
The social awareness campaign ‘Don’t be a food waster’ wants to make all audiences proud to say ‘I am not a food waster’ with...
EIT Food has announced that 6 consortia of scientific organisations, companies and startups have been selected for the EIT Food RIS Consumer Engagement Labs activity. Altogether 8 applications were received from Estonia,....