The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
EATrends & food fashion week

EATrends & food fashion week

EATrends and food fashion week is raising awareness of the key trends that are shaping food innovation today, and empowering people to influence the way they eat.

Events will take place in Spain and Belgium during 2019, engaging members of the public in food trends and innovations, enabling them to have a leading role and become real influencers. These events will stimulate dialogue, awareness and education on the main concepts behind trends: including trust and transparency, sustainability, health and wellbeing. A 'trends parade' where pop-up showrooms will encourage people to contribute to participatory trend research, as well as give them the opportunity to “touch, feel and taste” innovation will create an engaged European community of “food spotters” helping to identify the EATrends that will shape the future of food. The outcomes from his project will enable us to gain new insights into trends, enabling measurement of them and their impacts. 

Partners

The following partners are involved in the project

ACESUR
AZTI
Colruyt Group
EUFIC
Grupo AN S.Coop
KU LEUVEN
NATURAL MACHINES

Project Lead

Sonia Riesco
Institution

Azti

Contact details

sriesco@azti.es

Related projects

EIT Food Ambassadors Programme: Influencer marketing for EIT Food
Public Engagement

EIT Food Ambassadors Programme: Influencer marketing for EIT Food

Launching a new sustainable product doesn’t necessarily create new consumer eating habits. So, how do we encourage uptake of new products, technologies, or ideas? In an era where...

Increasing consumer trust and support for the food supply chain and for food companies
Public Engagement

Increasing consumer trust and support for the food supply chain and for food companies

This consumer-focused project will work with consumers, food companies and other stakeholders (industry bodies, non-governmental organisations, regulatory authorities and policy makers, media) across 6 countries in Europe and Israel to co-create...

The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series 2020
Public Engagement

The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series 2020

The FutureKitchen Series, launched on FoodUnfolded in 2019, sets out in 2020 to further encourage and inspire a food system connection, increased consumer trust, and greater interest in food careers. New, exciting...

Related articles

Food4Health is Calling for Expressions of Interest for the 2021 tasks Food Safety & Quality

Food4Health is Calling for Expressions of Interest for the 2021 tasks

08 September 2020

Food4Health, a collaboration between EIT Health and EIT Food, was established to help bring innovations for healthy eating to the market. Food4Health is launching the 3rd call....

Creating a Sustainable Food System Part 1: Bracing for the journey ahead Consumer Behaviour

Creating a Sustainable Food System Part 1: Bracing for the journey ahead

06 August 2020

More than ever, there is a growing awareness of the impact of food poverty, unequal access to nutritious food, and the vital role that delivery, factory and retail workers play....