The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
Cook Clever: a gamified solution to tackle household food waste habits

Cook Clever: a gamified solution to tackle household food waste habits

Households contribute to 53% of total food waste produced. 

Consumers have a growing awareness of food waste concerns yet lack the know-how and motivation to change food related behaviors that can make a real impact in reducing food waste, shopping, preparation and repurpose of ingredients. It has been estimated in the literature that 50-95% of daily life behaviours are habits, performed relatively automatically with little thought or regard to current goals or intentions. In order to change behaviours in the long term it is essential to create new habits and break old habits. 

Currently consumers don’t receive support and ideas how to easily engage themselves in new food waste reducing actions. Cook Clever is a gamified solution that aims to provide consumers with knowledge and motivation to change crucial food waste habits at home. The solution will not only provide useful tips and advice on how to better plan, cook or repurpose food ingredients but will also provide the opportunity for consumers to set habit goals, win points for good habits and compete with peers in Cook Clever challenges to win prizes.

The Cook Clever solution will add fun and competition to everyday habits that will not only help consumers live more sustainability but also take a step closer to a more sustainable food system. The solution will heavily rely on people’s need to experience competence, relatedness and autonomy.

Partners

The following partners are involved in the project

VTT, Technical Research Centre of Finland
University of Reading
Valio
RETHINK RESOURCE

Project Lead

Anu Siesto
Institution

VTT

Contact details

anu.seisto@vtt.fi

Related projects

EATrends & food fashion week
Public Engagement

EATrends & food fashion week

Events will take place in Spain and Belgium during 2019, engaging members of the public in food trends and innovations, enabling them to have a leading role and become real influencers....

Towards a smarter shopping list
Public Engagement

Towards a smarter shopping list

The platform will also give users the ability to interact with the online-content, receive expert-based recommendations and access educational resources about food and nutrition in order it enhance their food...

How the corona crisis affects consumer behaviour and consumer demand for food products and services
Public Engagement

How the corona crisis affects consumer behaviour and consumer demand for food products and services

The project will provide information on how the corona crisis will lead to changes in consumer behaviour, on the extent to which these changes are expected to be enduring beyond...

Related articles

EIT Food Central at FairTrade Week Eching Food Production

EIT Food Central at FairTrade Week Eching

04 September 2020

How can we be sure that healthy, sustainable and socially produced food ends up on our plates? EIT Food, a body of the European Union, works to make the food....

Creating a Sustainable Food System Part 1: Bracing for the journey ahead Consumer Behaviour

Creating a Sustainable Food System Part 1: Bracing for the journey ahead

06 August 2020

More than ever, there is a growing awareness of the impact of food poverty, unequal access to nutritious food, and the vital role that delivery, factory and retail workers play....