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Public engagement
Public engagement

Public engagement

We believe that we are all responsible for, and connected to, the food that we eat, so we all need to work together to improve it. Our activities are designed to engage with people so that they can become agents of change in the food system. 

At EIT Food, we are building an inclusive and innovative community where you can be actively involved so together we can deliver an innovative agrifood sector that produces both healthy and sustainable food and is trusted by society.

Our public engagement activities can be grouped into the following areas: 

FoodUnfolded

FoodUnfolded

Everything you ever wanted to know about food tech and more! FoodUnfolded® will take you through how our food is made,  why certain processes are used, and how technology can make our food more sustainable, healthy and nutritious.

All our public engagement activities

Cook Clever: a gamified solution to tackle household food waste habits
Public Engagement

Cook Clever: a gamified solution to tackle household food waste habits

Consumers have a growing awareness of food waste concerns yet lack the know-how and motivation to change food related behaviors that can make a real impact in reducing food waste,...

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims 2020
Public Engagement

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims 2020

The results of the first year of this activity revealed that this is because most EU-approved health claims are expressed in language that is often not accessible to consumers. Moreover,...

The V-PLACE – Enabling consumer choice in Vegan or Vegetarian Food Products
Public Engagement

The V-PLACE – Enabling consumer choice in Vegan or Vegetarian Food Products

For many consumers wanting to replace products of animal origin partly or completely, the search for the right information including the avoidance of nutritional deficits is a challenge. Integrated into...

‘SEE & EAT’: Communicating the benefits of visual familiarity as a strategy for introducing healthy foods into children’s diets 2020
Public Engagement

‘SEE & EAT’: Communicating the benefits of visual familiarity as a strategy for introducing healthy foods into children’s diets 2020

Children’s food preferences depend on food familiarity and liking, and research shows that visually familiarizing children with foods before they taste them (e.g. by looking at picture...

Integrating Precision Farming in Computer Game
Public Engagement

Integrating Precision Farming in Computer Game

In spite of these benefits, its adoption by farmers remains low. The co-creation of a new precision farming module for a farming simulator game is a novel and innovative way...

Consumer attitudes towards healthier processed meat products
Public Engagement

Consumer attitudes towards healthier processed meat products

The countries investigated will be UK, Spain and Denmark, countries with high meat consumption rates (> 80 kg per person/year in UK and Denmark and > 90 kg per person/year...

Citizen Science to build consumer trust in the food system
Public Engagement

Citizen Science to build consumer trust in the food system

Food integrity related problems are impacting society and business: companies are losing credibility and money, and consumers are losing trust food. The main goal of this proposal is to create...

The Classroom as a Platform for Community Engagement with Food Production and Science
Public Engagement

The Classroom as a Platform for Community Engagement with Food Production and Science

This is a collaborative multidisciplinary research project that will be centered around student led research into the origins of their commonly consumed industrialized food items (e.g., breakfast cereals, yogurts,...

MyFoodPortal 2020
Public Engagement

MyFoodPortal 2020

However, trust in food technologies can be increased by emphasising benefits and safety, and through the use of trusted [personal] voices. In addition, people are more willing to trust when...

Increasing consumer trust and support for the food supply chain and for food companies
Public Engagement

Increasing consumer trust and support for the food supply chain and for food companies

This consumer-focused project will work with consumers, food companies and other stakeholders (industry bodies, non-governmental organisations, regulatory authorities and policy makers, media) across 6 countries in Europe and Israel to co-create...

The #AnnualFoodAgenda 2020
Public Engagement

The #AnnualFoodAgenda 2020

These events will cover some of the food topics aligned with EIT Food Strategic objectives, to make sure that food is valued throughout society. This project encourages consumers to embark...

Trust Tracker
Public Engagement

Trust Tracker

The Trust Tracker(R) is a scientifically-grounded large-scale tool to attempt to measure this trust and marks an important first step in building consumer trust in the food sector.

The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series 2020
Public Engagement

The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series 2020

The FutureKitchen Series, launched on FoodUnfolded in 2019, sets out in 2020 to further encourage and inspire a food system connection, increased consumer trust, and greater interest in food careers. New, exciting...

Smart Tags for Improving Consumer Interaction in Food Value Chain
Public Engagement

Smart Tags for Improving Consumer Interaction in Food Value Chain

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product,...

Towards a smarter shopping list
Public Engagement

Towards a smarter shopping list

The platform will also give users the ability to interact with the online-content, receive expert-based recommendations and access educational resources about food and nutrition in order it enhance their food...

Games of Foods
Public Engagement

Games of Foods

The Games of Foods project is set to increase knowledge and awareness of balanced nutrition and a healthy lifestyle through the design and application of escape games. It delivers a...

Influencer marketing for EIT Food: the EIT Food Ambassadors Programme 2020
Public Engagement

Influencer marketing for EIT Food: the EIT Food Ambassadors Programme 2020

How do we get consumers to use an app to avoid food waste, try 3D food printing or eat a new healthy insect-snack? How can we evoke a real 'cultural...

EIT Food TrustTracker®
Public Engagement

EIT Food TrustTracker®

EIT Food TrustTracker® The EIT Food TrustTracker® is an evidenced-based questionnaire which has been developed to measuring consumer trust in the food industry and is an...

EATrends & food fashion week
Public Engagement

EATrends & food fashion week

Events will take place in Spain and Belgium during 2019, engaging members of the public in food trends and innovations, enabling them to have a leading role and become real influencers....

Games of Food
Public Engagement

Games of Food

Escape games provide an opportunity to share educational messages in an enjoyable way. In such games, groups of 3 to 8 players are locked in a room while they search for clues...

FoodUnfolded®
Public Engagement

FoodUnfolded®

The platform aims to engage with citizens through entertaining and educational content, and by connecting citizens with food experts from both academia and industry to accurately clarify misperceptions or questions....

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims
Public Engagement

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims

Consumers often neither understand nor trust health claims on food packages, and so are not able to use them to make informed personal nutrition choices. One reason for this is...

RIS countries and regions

RIS countries and regions

If you look forward to getting involved in the revolution of the agrifood system and you are from Albania, Armenia, Bosnia and Herzegovina, Bulgaria, Cyprus, Croatia, Czech Republic, Estonia, Faroe Islands, Former Yugoslav Republic of Macedonia, Georgia, Greece, Hungary, Italy*, Latvia, Lithuania, Malta, Moldova, Montenegro, Poland* Portugal, Romania, Serbia, Slovakia, Slovenia, Spain* or Turkey or Ukraine, you cannot miss these challenging activities! 

Learn more about our Regional Innovation Scheme

Want to join a project?

Projects are led by members of our EIT Food community.

Latest news

Taking science to the people: from laboratory to local shopping mall News

Taking science to the people: from laboratory to local shopping mall

30 January 2020

Researchers’ Night with EIT Food was organized in Poland on 27 September 2019 by a group of scientists from the Institute of Animal Reproduction and Food Research of the Polish Academy....

Can we trust the health claims on food labels? EIT Food Projects

Can we trust the health claims on food labels?

30 January 2020

Consumers don't always understand or trust the health claims on food packaging labels. An EIT Food project is developing a digital toolkit to enhance the scientific communication of....