Better for the environment, better for my health

Better for the environment, better for my health

The starting point of this activity is the fact that there is a link between the environmental footprint and the nutritional quality of the dietary pattern of consumers. The objective of the ‘Better for the environment, better for my health’ solution is to raise the consumer’s understanding of the impact of food production and consumption on the environmental footprint, give insights on impact reduction strategies and link this with nutritional values. To achieve this, we will develop software, as well a protocol on behavioural change strategies. The data platform and software will calculate the environmental footprint of agrifood product categories according to the European Commission’s harmonised calculation methodology. To optimize behaviour, we will co-create and test with consumers behavioural techniques (e.g. nudges,  practical solutions) that can drive them to shift to new behaviour patterns in the shopping environment and at home.

Partners

The following partners are involved in the project

AZTI
Colruyt Group
KU LEUVEN
VALIO

Project lead

Veerle Poppe
Institution

Colruyt Group

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